About Saffa Apparel

Saffa Apparel is a distinctive clothing brand located in Ottawa, Ontario, dedicated to bringing South African culture to the forefront of fashion. The brand offers a variety of apparel, including t-shirts, hoodies, and accessories, all adorned with iconic South African phrases, symbols, and designs. From humorous expressions like "Ag Shame" to cultural references such as "Deurmekaar," each item is crafted to resonate with those familiar with South African vernacular and traditions.

Connection to South Africa

Founded by South African expatriates, Saffa Apparel serves as a bridge between their homeland and their new community in Canada. The brand's name, "Saffa," is a colloquial term for South Africans living abroad, reflecting the founders' desire to maintain a connection to their roots. Through their designs, they aim to share the richness of South African culture with a broader audience, fostering a sense of belonging and nostalgia among fellow expatriates.

Mission and Values

Saffa Apparel is more than just a clothing brand; it's a celebration of identity and heritage. The company is committed to producing high-quality garments that allow individuals to express their South African pride. By incorporating familiar phrases and cultural motifs into their designs, Saffa Apparel creates a sense of community among South Africans abroad and introduces others to the vibrancy of South African culture.

Culture You Can Wear